Rotoroa Island had existing social media pages but we were brought on to take it to the next level. Backed with a fascinating social and natural history, our aim was to build community and spread the word about “New Zealand’s top hidden gem.”

When we were approached, Ruakaka Beach Front Motel was doing no digital marketing. The goal we were given was to improve the occupancy rate by increasing awareness of not just the motel, but the Ruakaka area as a holiday destination.